Filter Bubble
Internet
What is internet to us?
It
means connection of people around the
world and they end up getting valuable information which is common to everyone.
My
definition to internet is connection to the
world , it meant that we connect us all together. I was sure at that
time that it would be great for democracy and for our society.
There
is this kind of a shift how the information is flowing online and it is
invisible. It could be a real problem if we don't pay attention to it.
Google
and Facebook are doing algorithmic editing on the web.
The
most trusted web search engine is Google and we believe in it . But actually , we get very different search
results for same searches on different places.
Even
when you are logged out, there are 57 signals that Google looks .Some of them
are:
·
What kind of Computer you are using.
·
What kind of browser
you are using.
·
Where are you located.
They
use these to personally tailor your search results.
Think
about it , there is no standard Google any more.
Internet
is showing us what it thinks what we want to see and not necessarily what we
need to see.
“It will be very hard for people to
watch or consume something that has not in some sense been tailored foe them.”
-Eric
Schmidt, Google
Filter Bubble
If
you take all of this filters together and all of these algorithms , you will
get a 'filter bubble'.
It
is your personal unique universe of information that you live in online.
And
what is in your filter bubble depends on who you are depends on what you do.
And
the thing is that you don't decide what gets in and more importantly you don't
actually see what gets edited out.
There
should be a balance in algorithms regarding search results .
Even
Facebook does some personalisation for
us in which it disappears the news feed of conservative friends and shows only
news feed related to our liberal friends only. Actually Facebook looks at which links we clicks on and it
notices that we clicks more on which friends news feeds . Generally we click to
our liberal friends rather than conservative friends and then without
consulting us about it, it edits out the news feed of conservative friends. This is all because of
filter bubbles.
“A squirrel dying in front of your
house may be more relevant to your interests right now than people dying in
Africa.”
-
Mark Zuckerberg, Facebook
Conclusion
These
algorithmic filters or filter bubbles mainly checks at what you click on first
and it actually throw off that balance.
Instead
of balanced information you may end up getting informational junk foods.
This is not just Facebook and Google either, this is just sweeping the web and there is whole
host of companies doing these kinds of personalisation. Yahoo news is also personalised.
It
suggests that we may have the story about internet wrong and the broadcast
societies control the flows of information.
In
actual ,we want to connect together and see with the world .
But
that is not happening !!!
We
are passing on the torch from human gate keepers to the algorithms ones and they can’t decide
everything.
If
algorithms are going to decide what we get to see and what we don't get to see.
We
need to make sure that they are not keen
to relevant but we also want to see things that are uncomfortable.
Actually
we need better algorithms or better gatekeepers.
We
need to see what gets through the filter and we
must decide what gets through and what does not through these filter bubbles.
We
really need the internet to be standard and not what these algorithms seems relevant to us.We
need it to connect us all together.
We
need it to introduce us with new ideas and new people and different
prospectives
It
is not going to do that if it leaves this all isolated in a web of one.
I hope you liked the topic . If you like this , don't forget to share this or tell your friends about this.This will change the way they think.
Thank You
Check out my Official Website : Digital Period
What is Google Web Lite ?
How Pendrive Works ?
What is in a Cracked Software ?
Download WhatsApp Media on Wifi
Check out my Official Website : Digital Period
What is Google Web Lite ?
How Pendrive Works ?
What is in a Cracked Software ?
Download WhatsApp Media on Wifi
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